Ambassador

Alexander Read

Alexander Read is an adventurer and storyteller who inspires families to connect with nature through meaningful, everyday outdoor experiences.

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Who is Alexander?

Alexander Read is a passionate and dedicated figure in the world of outdoor life and nature exploration. Since 2001, following his time in the Norwegian Armed Forces, Alexander has embraced a life where nature, family, and adventure are deeply intertwined. What began as a personal transition has grown into a full way of life, shaped by countless expeditions, short local trips, national TV productions, and inspiring work with children and youth.

Together with his wife, Kristin, and their children, Alexander lives a life immersed in nature. Their adventures are not isolated events, but part of a continuous rhythm where everyday life and the wild blend. From magical troll hunts in the forest to physically demanding long-distance treks, their experiences reflect a lifestyle built on imagination, resilience, and deep connection.

Their 2018 expedition 168 nights outside and over 800 kilometers on foot captured the public’s imagination, but it was just one chapter in a much larger story. Alexander’s work has since included several acclaimed TV series, multiple Gullruten nominations, and national recognition for his ability to blend storytelling, adventure, and family life. His TV appearances have become a platform to show the beauty of nature through the eyes of a child and the heart of a family.

Beyond the screen, Alexander travels the country giving inspiring talks, sharing insights into outdoor parenting, family dynamics, and mental resilience. As a trained outdoor therapist, he leads friluftsliv projects that empower children and young people, helping them grow through outdoor experiences.

For the Read family, nature is not a destination, it is home. Whether on long expeditions or short local outings, they live close to one another and even closer to the land. Their journey is a heartfelt testament to how outdoor life can shape not only a family, but a calling.