Who is Even?

Even Sverdrup, a Norwegian known for his extensive adventures in challenging terrains. He has explored the wilderness of Alaska, Greenland, and Svalbard. Alongside his personal achievements, Sverdrup is passionate about using his experiences to support those recovering from substance abuse.

Even’s role as our ambassador

As the ambassador for REAL products, Sverdrup represents the brand’s values of resilience and exploration. REAL products provide high-quality outdoor nutritious meals, supporting Sverdrup’s initiatives to help individuals in recovery through nature therapy.

Nature as a path to recovery

Sverdrup advocates for nature therapy as a beneficial approach to substance recovery. Research shows that spending time outdoors improves mental and physical health. This reduce the risk of relapse, and offer a sense of peace and accomplishment​. Sverdrup collaborates with organizations like Medvandrerne to lead expeditions that help recovering addicts reconnect with nature, providing a fresh perspective and renewed hope.

Adventures and initiatives

One notable initiative was an expedition across Hardangervidda with three former substance users. Despite their initial lack of experience, these individuals embraced the challenge and experienced the benefits of outdoor activity. Such expeditions foster mental resilience and self-confidence, essential elements in recovery.