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Innovation Through Generations

Sustainability is a natural driver of innovation and provides motivation for restructuring that results in climate friendly and environmentally friendly competitiveness


In order to meet our own and society’s sustainable development goals, we need to develop the entire organisation. That places a lot of demands on us as a responsible food producer.

How we expand the mindset

Our focus on sustainability affects us in several ways and through various initiatives. We need to invest smartly, be committed and evolve. We must dare to think out loud and we have to share expertise. We are working purposefully to reduce our CO2 footprint by reducing food waste, energy consumption and transportation needs, as well as reducing material consumption and making better material choices. The transition to a circular economy involves changes throughout our entire food chain. These are changes that will affect the process all the way from suppliers to the choice of production methods. From our unique standpoint in Tromsø, we will be a responsible food producer and a driving force behind sustainable value creation.


Sustainability is commonplace for us. It is part of our nature. For us as a company, it is about being able to do more with less of society’s resources and raw materials.

The Good Idea

As early as the 1970s, Drytech founder Rolf Hansen was a pioneer when it came to integrating this environmental perspective into business operations. He saw significant potential in the precious raw materials and local biomass that went to waste in the fishing industry that he knew so well. Based on this insight, and not least as a food-loving specialist within the field of innovative drying technology, he developed his business idea; the unique freeze-drying method on which we still base our production.

Naturally, it was important to utilise the raw materials, not to mention preserving the taste and consistency of the food. In addition, he focused on innovation in order to
realise and reuse valuable surplus heat and energy from the industrial processes.

Creating the future together

We proudly take the ideology and legacy with us into the green shift. We take our share of responsibility, and think globally while primarily acting locally — on our home turf. That is where we have the greatest opportunity to make a difference. Over several years of strategic investment in new technology, we have managed to halve our total energy consumption. In addition, the energy we use is 100% renewable. This is great news for both the environment and for us. Our new factory is rigged for the future and for modern, efficient and energy-friendly operations.

The UN’s Sustainable Development Goals have a major impact on Norwegian politics and industry, and also affect our strategic choices. So do several other national and international initiatives. New knowledge and expertise are very exciting things, especially when we are able to share them. Our entire organisation is now working in unison on demanding restructuring processes and innovation. The aim is not only to reduce the environmental impact, but also to create an even better working day for the people at our company.


We are going through a digital transformation to realise our climate commitments and sustainability work. A key part of our innovation journey will be to both gather and share information. Good insight will enable us to promote sustainable development in practice.

1. Identify

We have focused on key stakeholders, and put this together with our own value chain, the materiality analysis. This has been done in order to map and understand Drytech’s positive and negative impacts on both the climate and the environment. This mapping has given us clear guidelines for our business strategy leading up to 2030.

2. Prioritise

ESG Risk and the EU Taxonomy classification provides prioritisation guidelines for the owners and board of Drytech. The materiality analysis means that we now know where to start and the risks involved if we do not change and restructure in relation to the green shift.

3. Integrate

Sustainability and digital technology development are now an integral part of our growth strategy. In this phase, an increased understanding of the importance of data for the green shift and sustainable societal development is created.

4. Learn and adapt

We are going to develop new, digital knowledge throughout the entire organisation. In order to manage this development, we are establishing the Drytech Lab. This will allow us to better analyse our own roadmap when investigating the potential, and prioritise where to gather, display and understand data from our own processes.