Focus Area

Choosing Sustainable Materials

We want to make products that last, use resources wisely, and belong in a loop. So we’ve set ambitious targets to cut waste and improve recycling. As much an environmental measure as a competitive edge.

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choosing sustainable materials

What we measure ourselves on.

To reach our 2030 targets, we need to:

  • Work together — closer collaboration with suppliers and waste partners.
  • Increase reuse and recycling to 85%.
  • Make packaging smarter — 80% recyclable, reusable, or compostable.
  • Cut residual waste by 55% — from 13 grams to 5.8 grams per unit.
  • Track progress — we monitor waste per product unit every month.

Our approach.

As a food producer, we understand our responsibility toward a more circular economy. Through the Plastic Pledge (Plastløftet), Drytech has committed to removing unnecessary plastic, increasing the share of recycled material where possible, and designing all packaging for recycling. We work closely with our suppliers to raise sustainability across the value chain, and we report progress annually. This is part of a broader environmental and climate strategy to shrink our footprint and help shape a greener food industry.

To support the work, we’ve launched joint projects with our suppliers to develop recyclable pouches that meet our environmental goals.

Learn more about the Plastics Pledge here: grontpunkt.no/plastloftet.

Where we stand.

We’re open about not being there yet. Not all planned measures were completed in 2024, and we haven’t yet reduced the volume of residual waste going to energy-recovery incineration.

  • Sorting rate 2024: 43%. The target is 85% by 2030.
  • Residual waste per pouch: around 12 grams today — still some way from target.
  • New agreement: from June 2025 we sort and recycle more plastic types together with Remiks.

The road ahead is in the details: sorting label rolls as paper, separating hard plastic for recycling, and finding cleaning methods that keep contaminated soft plastic inside the loop.

Frequently asked questions.

Is REAL Turmat packaging recyclable?
We’re working toward 80% of packaging being recyclable, reusable, or compostable by 2030, and we’re developing new recyclable pouches with our suppliers.

What is the Plastic Pledge?
A commitment through Green Dot to remove unnecessary plastic, use more recycled material, and design for recycling. Drytech has signed.

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