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Make it easy to enjoy tasty food outdoors
REAL delivers lightweight, great-tasting meals designed for the outdoors, making it easier to eat well, anywhere.
This year
New meals
Fresh Arctic cod with a bold Tex-Mex kick. Spicy flavors on the go!
Pulled pork ramen with miso and umami taste. Ready when you are!
SELF preparedness
Be prepared for unforeseen events
Self-reliance is a concept that is gaining more and more attention in today’s society. It is about being able to take care of yourself and your loved ones during a period when regular services and resources may be unavailable.
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Our Heroes
Get inspired by our ambassadors
Our ambassadors live with intention, creating positive ripple effects far beyond themselves. Through environmental action, public health efforts, or stronger communities, they reflect a mindset that matches how we see the world and the influence we strive to have on it.
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REAL ambassador
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REAL ambassador
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REAL ambassador
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135 NOK
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85 NOK
who we are
Our story
Our freeze-drying technology dates back to the early 1990s when our founder, Rolf Hansen, and the Norwegian Armed Forces collaborated on a project to improve military rations.
OUR responsibility
Our commitment to the environment
Our responsibility toward the planet and our ambition to become climate neutral are natural drivers of innovation, motivating us to transform our value chain. Read more or explore our defined focus areas.
Tackling Food Waste
Reduce food waste by 55%.
Reducing Energy Consumption
Less energy in every bag – all renewable.
Perfecting Transport
Lower transport emissions by 20%.
Sustainable Supply Chain
Ensure 80% of suppliers are eco-certified.
Choosing Sustainable Materials
From 13g to just 5.8g of waste per pouch.
Human & Society
Keep 50% of our meals plant- or fish-based.
Our connection to nature shapes every decision we make driving innovation and change that protect the environment and make it easier for people to enjoy the outdoors.
Trond-Børre Hansen, CEO
